It was marketed toward men, featuring a gunmetal-gray color scheme, industrial rivets, and bold font, and the tagline 'It's Not for Women.' This version retained the taste of regular Dr Pepper, but with 10 calories per serving.

Dr Pepper TEN, a low-calorie version of Dr Pepper, was released in 2011.

Caffeine Free Dr Pepper (not diet) was first released in 1983.

While a caffeine-free dietetic product continues to be produced under various name permutations, the reason for pulling the Pepper Free brand are unknown, but could have been due to confusion with the rival 'Pepsi Free' brand (currently 'Caffeine-Free Pepsi'). Originally introduced in only six states, the Pepper Free brand lasted for only three years, and was phased out in 1985.

Pepper Free (1982–1985) was first introduced to test markets in 1982 as a caffeine-free version of Diet Dr Pepper, citing company research that indicated a need for a product to fill a niche for the health-conscious consumer.

From 1991 to 2006, the beverage was marketed using the slogan 'Diet Dr Pepper tastes more like Regular Dr Pepper.' In 2006, a new marketing campaign was launched comparing the taste of Diet Dr Pepper to desserts instead of regular Dr Pepper with the slogan 'There's nothing diet about it.' Diet Dr Pepper, after posting a 6.4% gain in sales volume, became the 10th best-selling soda in 2006 according to Beverage Digest magazine. The name was changed to Diet Dr Pepper in 1987. Sales were slow partly due to the public misconception that the drink was for diabetics, and in 1966, the company renamed the product Sugar Free Dr Pepper.

Dietetic Dr Pepper was introduced in 1962 (cans) and 1963 (bottles).

In 1998, the 'pepper' flavor soda category was a major part of the analysis supporting an antitrust case between Coca-Cola and Pepsi. Your daily values may be higher or lower depending on your calorie needs.

*Percent daily values are based on a 2,000‑calorie diet. Nutrition facts Serving size 12 fl oz (355 ml) Diet Cherry Chocolate Dr Pepper (Discontinued).Diet Dr Pepper Berries & Cream (Discontinued).Dr Pepper Berries & Cream (Discontinued).

Heritage Dr Pepper (original recipe variant without corn syrup).

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